cdo介绍（什么是首席数字官（CDO））

首席数字官(CDO)是将商业智慧与数字专业知识相结合的领导者，通过企业级的数字愿景和战略帮助组织推动数字转型。

在许多公司，首席数字官是一个面向客户的角色，标志着对数字化未来的承诺。在其他公司，首席数字官的主要职责是对公司业务进行战略转型。麦肯锡公司(McKinsey & Co.)将CDO称为“首席变形金刚”。

一、首席数字官的角色

首席数字官负责监督整个组织对数字技术的采用，利用技术和数据转换业务战略，并宣传人员、流程和技术如何实现数字愿景。

最优秀的首席数字官能够设想公司的数字未来，并让其他高管和用户与这一愿景共同努力。咨询公司罗盛咨询(Russell Reynolds Associates)金融服务技术、数据和分析业务主管Justin Cerilli表示:“数字行业越来越倾向于传道。这总是关于人、流程和技术，以及数字化如何实现这些。担任这些角色的人必须专注于流程、业务战略，以及如何通过讲故事实现目标。”

二、首席数字官的职责

Deloitte认为，数字领导者有10项主要职责:

1、把握新兴数字技术和数字化商业模式带来的机遇

2、建立和维护与供应商、初创公司、分析师和学术界的外部关系，并成为相关生态系统的一部分

3、作为一个思想领袖，阐明企业的数字化未来

4、对董事会进行数字化教育，从上到下建立技术流利性

5、确保业务战略是数字化战略

6、领导整个企业数字化转型所需的数字化能力的开发

7、推动向利用数据力量的洞察驱动型组织的转变

8、通过发展现有员工和吸引新人才的结合，在组织中构建数字化人才

9、在确保新数字技术与业务相关的同时，支持识别、试验、评估和扩展或失败的过程

10、监督数字计划的执行

三、首席数字官的薪资

根据Glassdoor的薪酬分析，首席数字官的年薪中位数为212,811美元，包括奖金和利润分成在内的总薪酬在每年9.6万美元至49.1万美元之间。华东CIO大会、华东CIO联盟、CDLC中国数字化灯塔大会、CXO数字化研学之旅、数字化江湖-讲武堂，数字化江湖-大侠传、数字化江湖-论剑、CXO系列管理论坛（陆家嘴CXO管理论坛、宁波东钱湖CXO管理论坛等）、数字化转型网，走进灯塔工厂系列、ECIO大会等

四、首席数字官（CDO）、首席信息官（CIO）、首席技术官（CTO）有什么区别

这个CDO职位至少可以追溯到2011年，当时罗盛咨询(Russell Reynolds Associates)开始接到招聘电话。从那时起，区分CDO、CIO和CTO的界限就变得模糊起来。

根据Gartner的说法，CIO监督IT内部的人员、流程和技术，以确保IT功能交付支持业务目标的结果。CTO负责管理物理和人员技术基础设施，并管理客户关系，以确保开发和满足服务目标期望。这两种角色都可以负责企业内部的数字化转型，特别是如果担任这些角色的个人对业务和技术职责都很熟悉的话。

电子、电气和光纤连接系统制造商Molex的首席数字官Mike Giresi表示:“我的观点是，这是一种融合。”Giresi还曾担任爱玛客(Aramark)首席数字和技术官、皇家加勒比邮轮(Royal Caribbean Cruises)首席信息官、Tory Burch首席信息官等。

Giresi是Molex的首位CDO，他表示，他一直努力在公司内部创建一个独立于首席信息官的CDO愿景。“Molex的首席信息官以前是SAP;它实际上是围绕着交易处理，”Giresi说。

当Giresi和Molex的领导层谈到设立CDO这个职位时，他很清楚自己不想当CIO。他希望通过专注于运营模式，以及与创新、新产品引进(NPI)和履行有关的一切，来领导业务的数字化转型。

五、首席数字官在公司高层中处于什么位置

一些首席数字官向首席信息官或首席营销官报告。但专家们表示，当首席数字官履行更有远见的职能时，他们应该向首席执行官或首席运营官报告。事实上，德勤(Deloitte)首席数字官兼首席创新官Ragu Gurumurthy认为，在这种情况下，其他技术高管应该向首席数字官报告。

“当涉及到产品的技术决策时，首席数字官应该与CTO合作，当涉及到内部流程时，他或她应该与CIO合作。”他表示，在招聘数字化转型所需的技能人时，首席数字官还应与首席人才官合作。“首席数字官会成为设定愿景和目标的协调者。”

他说，或者至少，首席数字官需要与其他角色平起平坐。“你必须在谈判桌上占有一席之地，以影响首席信息官、首席技术官和首席人才官，成为真正的同行。否则，你不会成功。”

六、首席数字官应该具备哪些品质

Digital Prism Advisors的首席执行官兼创始人Adriaan Bouten表示，在CDO中有五个方面需要注意。

（一）CDO必须善于讲故事。由于这个原因，许多CDO都有公关、营销或传播背景。Bouten认为CDO应该是技术外行，他们知道技术创新最适合哪里，并且能够讲述这个故事。

（二）CDO应该是创新者。他们必须在技术和商业之间保持平衡。他们必须同时了解产品创新和工艺创新。

（三）CDO还必须了解技术领域的新趋势和新产品。他们必须了解最新的数字趋势和产品，并推动他们的公司和高管们随时了解当前的情况和即将发生的事情。

（四）CDO必须能够执行他们的数字战略。他们将有可能承担起改变你整个商业模式的责任。任何想要以这种方式获得王国钥匙的人都必须具备深厚的技术知识、出色的产品管理技能，以及帮助他们克服变革阻力的变革管理印章。

（五）CDO必须具有影响力。他们需要让其他人接受他们的愿景:其他高管、董事会、员工、供应商，甚至竞争对手和其他行业领导者。

原文：

A chief digital officer (CDO) is a leader who combines business acumen with digital expertise to help organizations drive digital transformation via an enterprise-wise digital vision and strategy.

At many companies, the chief digital officer is a customer-facing role that signals a commitment to a digital future. At others, the chief digital officer’s main responsibility is to strategically transform the company’s business. McKinsey & Co. havedubbed the CDOthe “transformer in chief.”

The chief digital officer role

Chief digital officers oversee the adoption of digital technologies across an organization, transforming business strategy using technology and data, and evangelizing how people, processes, and technology can enable that digital vision.

The best chief digital officers can envision a company’s digital future and bring other executives and users on board with that vision. “Evangelism comes more and more under the digital role,” says Justin Cerilli, who leads the financial services technology and data and analytics practices at consultancy Russell Reynolds Associates. “It’s always about people, processes, and technology and how digital enables that. The people in these roles have to focus on process, on the business strategy, and on how to tell a story to get there.”

Chief digital officer responsibilities

Deloitte argues that digital leaders have 10 key responsibilities:

Sense the opportunities of emerging digital technologies and digital-enabled business models

Build and maintain external relationships with vendors, startups, analysts, and academia and be part of relevant ecosystems

Act as a thought leader who articulates the digital future of the enterprise

Educate the board on digital, building tech fluency from the top down

Ensure the business strategy is a digital strategy

Lead the development of the digital capabilities necessary for digital transformation throughout the enterprise

Drive the move toward an insight-driven organization that leverages the power of data

Build digital talent in the organization through a combination of developing current staff and attracting new talent

Champion the process to identify, trial, evaluate, and scale or fail new digital technologies while ensuring they are relevant to the business

Oversee the execution of digital initiatives

Chief digital officer salary

According to compensation analysis from Glassdoor, the median chief digital officer salary is $212,811 per year, with total pay, including bonuses and profit share, ranging from $96,000 to $491,000 annually.

Chief digital officer vs. CIO vs. CTO

The CDO position dates to at least 2011, when Russell Reynolds Associates began receiving calls looking for candidates. Since that time, the line that separates the CDO from the CIO from the CTO has been blurry at best.

According to Gartner, the CIO oversees the people, processes, and technologies within IT to ensure the IT function delivers outcomes that support the goals of the business. The CTO is responsible for managing the physical and personnel technology infrastructure and for managing client relations to ensure that service objective expectations are developed and met. Either role could take responsibility for digital transformation within the enterprise, especially if the individuals that fill them are fluent with the business as well as their technology responsibilities.

“My perspective is it’s all kind of merging together,” says Mike Giresi, chief digital officer of Molex, a manufacturer of electronic, electrical, and fiber optic connectivity systems. Giresi has also served as chief digital and technology officer of Aramark, CIO of Royal Caribbean Cruises, CIO of Tory Burch, and more.

Giresi, who is the first CDO at Molex, says he has worked hard to create a vision within the company of a CDO separate from the CIO. “The role of the CIO at Molex before was SAP; it was really around transaction processing,” Giresi says.

When Giresi spoke to Molex leadership about creating the CDO role, he was clear that he didn’t want to be the CIO. He wanted to lead digital transformation at the business by focusing on the operating model, everything to do with innovation, new product introduction (NPI), and fulfillment.

Where the chief digital officer fits in the C-suite

Some chief digital officers report to the CIO or to the CMO. But when chief digital officers fulfill a more visionary function, they should report to the CEO or perhaps the COO, experts say. In fact, Ragu Gurumurthy, chief digital officer and chief innovation officer at Deloitte, argues that in those situations other technology executives should report to the chief digital officer.

“When it comes to tech decisions for products, the chief digital officer should work with the CTO, and when it comes to internal processes, he or she should work with the CIO.” The chief digital officer should also work with the chief talent officer when it comes to hiring the skills needed for digital transformation, he says. “The chief digital officer becomes an orchestrator who sets the vision and goals.”

Or at least, the chief digital officer needs to be on a par with these other roles, he says. “You have to have a seat at the table to influence the CIO, CTO, and chief talent officer, to be a real peer. Otherwise, you won’t succeed.”

What to look for in a chief digital officer

Adriaan Bouten, CEO and founder of Digital Prism Advisors, says there are five things to look for in a CDO.

First, he says, CDOs must be great storytellers. Many CDOs come from a PR, marketing, or communications background for this reason. Bouten thinks CDOs should be technology outsiders who know where technology innovation fits best and can tell that story.

Next, CDOs should be innovators. They must straddle the line between technology and business. They must understand both product innovation and process innovation.

CDOs must also understand new trends and products in technology. They must be up to date on new digital trends and products and push their companies and fellow executives to stay aware of what’s current and what’s on the horizon.

CDOs must be able to execute on their digital strategies. They will potentially take responsibility for transforming your entire business model. Anyone who would take the keys to the kingdom in that way must have deep technical knowledge, excellent product management skills, and change management chops that help them cut through resistance to change.

CDOs must be influential. They need to get others to buy into their vision: other executives, the board, staff, vendors, even the competition and other industry leaders.

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